Cadogan Estates have sponsored ‘Create Streets’ to research a new report ‘Of Streets and Squares’, which is available to read here.
The report considers what makes a place ‘tick’ at the most fundamental human level. Which public spaces are most valued or shunned? Why do people tend to prefer some places rather than others? And how does this affect their behaviour?
‘Of Streets and Squares’ is the largest study of its kind to date – it reviews the empirical evidence, conducts MORI polling, uses insights from neuroscience and a unique and ground-breaking ‘big data’ algorithm (the Place Beauty Analysis) to study the relative popularity of 19,000 public spaces in six British cities. Based on this work, they define ‘indicative rules’ for creating places people actually want to be in.