Peter Murray, Chair of the London Society, explains the thinking behind our new motto.
“So what’s our elevator pitch?” said Darryl. “What do we say when someone asks what the London Society is all about?” “Antiqua Tegenda, Pulchra Petenda, Futura Colenda”, I answer.
Darryl is not impressed. “Nah! That’s no way to get younger members to join up. Or to get anyone to join up for that matter. Too ancient!”
While the translation of our motto – “look after the old, seek the beautiful, cultivate the future” – might still hold good, we felt we needed something more engaging if the Society is to achieve is aim of growing its membership and increasing its relevance in the discussion around planning and architecture in the capital. We wish to engage the widest possible groups in that debate, so clarity is important.
We asked ourselves: why are we are running the Society and what is the thinking that drives our programme? We picked up on the theme that was as relevant when the Society was founded in 1912 as they are now: that London’s future must be shaped by both contemporary culture as well as its rich and layered history.