The New Industrial Revolution: Consumers, Globalization and the End of Mass Production
by Peter Marsh. Yale University Press, 2012. £25
Review by David Michon
There’s something happening in the world of business, says Peter Marsh. But, isn’t there always? Not quite like this, he says. We are in the midst of an industrial revolution – the world’s fifth, which began roughly in 2005. Set to unfold over the next two and half decades, this shift can be attributed, according to Marsh, to several factors, including: an increasingly connected and expansive global manufacturing circuit; smaller, niche production, with more customisation; environmental responsiveness; and the opening up of China.